Improve engagementĮmail automation enables marketers to provide appropriate, personalized, and timely messages to their subscribers. Some of the activities they can automate include: storing and tracking customer data, determining the level of interest of their customers and their intention to buy using lead scoring, re-establishing contact with inactive leads, calculating return on investment (ROI). With email automation, online marketers can computerize repetitive CRM tasks and save a lot of time and effort. In the end, marketers get to maintain healthy levels of engagement with both prospects and customers. By taking this information into account, marketers can then optimize the effectiveness of the messages in their emails to avoid complaints, build positive brand impressions, and reduce the number of unsubscribes and bounces. Maintain engagement with prospects and existing customersĮmail marketing automation provides online marketers with click-through data that enables them to identify which assets or links within their emails get favorable responses. It ensures that they avoid the labor-intensive task of sending marketing emails manually. Email automation helps marketers to nurture the leads that they need to convert through their sales funnel effectively. Studies have concluded that over 60 percent of customers prefer an email as a method of contact, thus making it the ideal tool for lead nurturing.
Marketers can segment their lists based on subscriber activities and Customer Relationship Management data (entire purchase history, last purchase, lead stage, etc.)įrom effective segmenting, marketers can reap highly-targeted marketing automation workflows that maximize both sales and engagement. One can: Create segmented mailing listsĮmail marketing automation enables businesses to create highly segmented mailing lists. Here are five reasons why every marketer should implement email marketing automation. Maintain engagement with prospects and existing customers.
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